Background:

Currently, the proliferation of stray cats in China has seriously affected the city’s ecology. Due to the lack of relevant laws and government supports, it’s difficult to solve the problem by only relying on a few non-governmental organizations.

Objective:

Attract more public attention to participate and help to provide more assistance to stray cats.

We’ve created a mini program called "A love cloud for cats" on wechat, the largest social media platform in China. It successfully built the new rescue ecology system by connecting online to offline. Through live broadcast + cloud support, which made the rescue easier and simpler. More importantly, it allows more people to help the non-governmental organizations to provide more assistance and arrangements to stray cats.