A stain. A mustard stain that can be the mark of a proud heritage, traveling through history in the company of famous people who actually enjoyed the product at the time. That was the idea of the campaign.

We found historical figures known for their epicurean side and associations with Dijon mustard, and we suggested the beginning of an indulging tradition every since.

Use painted portraits of famous epicurean (historical) characters, showing them with their clothes stained by our mustard, suggesting that the stain is as old at that painting.

Implemented in big size poster format (smallest was 60x40 cm), on the biggest supermarket chains in Czech Republic and bus shelters, for 1 month and a half.

The campaign was launched recently; results are still to be gathered. But the immediate impact was noticeable - this posters campaign being picked up and highly praised by the most important titles of marketing publications, trade magazines and online publications.