30 hand-picked captains of industry received a CD. Each watched Jennifer (a young woman with Parkinson’s) wake up, then write a name – their name – on an envelope and struggle out into the world. It becomes clear that Jennifer is making the painful journey just for them. Each sees her travelling right up to his/her businesses’ front door: they’re watching the making of the film they’ve just received. A plea hard to deliver, but easy to act on.

The campaign launched in July 2012. To date, the results have been fantastic. However, we are still in ongoing discussions with a number of corporates with the aim of securing their long-term support. The full cumulative, monetary value of the campaign will, therefore, also build over the long-term. So far, PV has received:

• Several generous cash donations.

• Media exposure on national TV and radio networks.

• We are in advanced discussions with 3 corporate partners to finalise agreements worth approx. $10,000 each.

The impact and results so far are extremely positive for Parkinson’s Victoria.