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The campaign was executed in 40 nations on YouTube and social media. Within few days of the launch, the campaign received many media attention from local broadcasting news station to renowned media channels such as “The Huffington Post” and “Forbes”. The grand scale and never seen before approach to promoting a brand was the crucial reason behind heavy media spotlight. It was also important to work with Guinness World Records to add credibility to the content and to use their brand power. The Guinness World Records title itself aroused curiosity and ensured never seen before result.

[YouTube]

Total YouTube views: 60,000,000+

- The Most Watched Video of the Day on YouTube(US); April 18th.

- #1 Weekly Viral Video from Automotive News, 2 consecutive weeks

- #1 Weekly SNS Share from Unruly Global Ads chart

- #1 in “The 10 Most Watched Ads on YouTube in April” from Google Ad Leaderboard (more views than #2~#10 combined)

- Covered by major media Forbes, Times, People, Mirror Bild, Huffington Post, The Verge, Boston.com. etc..

- Aired on ABC, NBC, FOX TV

[Campaign site]

Total Page views: 1,400,000+

Number of event participants: 90,000+