Cannes Lions

A newspaper’s tribute to legendary number 14

J. WALTER THOMPSON AMSTERDAM, Amsterdam / HET PAROOL / 2016

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Overview

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Credits

OVERVIEW

Description

Since Johan Cruyff used to wear shirt number 14, we placed this minimalistic tribute on page 14 the day after he died.

Execution

The subtle mix of the legendary number and the cross makes it a unique typographic piece in line with Johan Cruyff’s famous saying: You’ll only see it when you get it.

Outcome

Even though there were lots of Cruyff tributes around the world, page 14 really stood out. Het Parool received numerous compliments, not only from its 211,000 readers. As one of the comments said: Cruyff himself would have considered this brilliant.

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