Cannes Lions
A SECOND TO KILL
J. WALTER THOMPSON, Shanghai / PING AN CAR INSURANCE / 2015
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Overview
Entries
Credits
OVERVIEW
Description
It only takes a second of distraction for road accidents to happen.
Execution
To make our point, we created a 45-second ad that showed nothing but one second of footage. One second that could change someone’s fate in an instant caused by the use of mobile phones while driving.
Outcome
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