The content of the experience has been built to answer the specific needs of IBM European Advertising markets (France, Germany, UK and Russia).

The client stories selected in this experience give a good sample of European market priorities in terms of industry and technology focus.

The responsive design works on any touch-screen mobile device. The first country to launch the experience was Russia, who launched in February 2015. France, Germany and the UK are launching the work in the Q2 2015, which begins in April.

The Smarter Angle mobile experience had a great performance attaining its objective as an innovative format to keep the user within the experience and consume the various pieces of content included, primarily video based. 12 302 visits were generated in only a month and a half (from Feb 18th to March 30th) with the traffic coming solely from the use of only one media placement. The user time spent was extremely high 2:36 minutes and above the country's average mobile time spent of 1min16.