Cannes Lions
LEO BURNETT COLOMBIA, Bogota / SPECIAL OLYMPICS / 2013
Overview
Entries
Credits
Execution
During a regular swimming class at an important swimming center of the country, a Colombian swimming champion, Juana Gutiérrez was the one who took over the class by teaching all the students not only why she is a world champion but also why athletes with cognitive disability are special in every single way. We took an important swimming center of the country.
Outcome
We got a great awareness for Special Olympics. And best of all, great brands as Coca Cola, P&G and others gave us support, not only economic, but making our message bigger.
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