Cannes Lions
ABC, Los Angeles / ABC / 2013
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Fairy-tales, Revenge and The Devil - what do they have in common? ABC's New Sunday Night where three dramatic television programs premier in the USA.
First, we have magic with Once Upon A Time, where fairy-tale characters live as real people in our world. As Magic envelopes them it transforms them and reveals their fairy-tale identity. When the Evil Queen tries to use magic to do harm it fails, turning instead into harmless butterflies which in turn morph into thorns which leads us into the second drama: Revenge, featuring Emily Thorn as a woman out to destroy the people who killed her father. The thorns of revenge surround everyone she comes in contact with including those she loves. The thorns morph into the staircase of 666 Park Avenue, the third drama, about an apartment building owned by the Devil and his Wife. They seduce a young couple to help them entice others to join their evil ways. We conclude our journey with an invitation to Taste the Magic, the Vengeance, the Seduction and Indulge in ABC’s New Sunday.
Music and Visual Effects tie these three very different dramas together into one night of seamless, must-watch television.
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