Eurobest
REAKTOR, Helsinki / MERGE MANSION / 2023
Awards:
Overview
Entries
Credits
Background
Merge Mansion is a simple, relaxing mobile game all about renovating a condemned mansion that Grandma Ursula gifts to her granddaughter. As players progress the family’s secrets are slowly revealed, painting a dark portrait of all involved. This juxtaposition of light-hearted renovation and gardening-themed merge puzzles paired with dark and mysterious lore has resulted in 45+ million downloads.
The film takes that recipe for success to the next level – by adding a spoonful of true crime, a pinch of detective story tropes, and one Internet darling du jour.
Execution
Pedro Pascal stars as detective Tim Rockhord, a hard-boiled detective faced with the most difficult case of his career. What's Grandma Hiding? The only way to find out is to download and play Merge Mansion.
Outcome
16 Million views on YouTube alone, over 300+ global media hits, countless TikToks, and social posts. In short Internet pandemonium.