To launch the Oakley Bob B., we created a virtual reality film that allows people to discover the feeling of a drop in the Megaramp with Bob Burnquist. To integrate the 360º immersive experience with the product, we developed a deployable cardboard VR and attached it to the product's box. The mobile experience is also available for everyone in 360º videos on Facebook and YouTube.

We worked with an integrated strategy that connected a mobile experience - 360º videos on Facebook and YouTube - with product and retail: a deployable cardboard VR attached to the product's box and available for trying at Oakley stores. Everything happened at the same time in October 2015. The videos were amplified on Facebook and YouTube. And influencers were hired to publish content related to Bob Burnquist obsessions (Megarampa was one of them) and their own obsessions.

6.2MM users impacted (2x the behavioral target).

More than 1.3MM views generated.

The first branded VR experience to be published on Facebook.