“Oh I do hate to be beside the roadside”A play on the very British traditional holiday song “Oh I do like to be beside the seaside”.

Highlights the inconvenience of breaking down on a family day out at this time of year.Joining the AA is the solution to the problem, just Ask.As well as national press, radio was the perfect medium to put the message across.

6% upturn in membership over the August Bank Holiday period.