Cannes Lions
ABANDONED PETS
LOWE GINKGO, Montevideo / SOS CANINO / 2012
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Overview
Entries
Credits
OVERVIEW
Execution
We sent consecutive e-mails and used ASCII Art to convert the subject into an image that would attract attention.
Outcome
37% of addressees opened the mail. 100 times higher than usual.10% replied asking about the possibility of adopting a puppy.It was the most effective mailing ever done by S.O.S. Canino.
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