Cannes Lions

Abandoned Stations

CHEIL, Hong Kong / VOLKSWAGEN / 2021

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG
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Overview

Entries

Credits

OVERVIEW

Execution

In line with Volkswagen’s mission of moving people forward, every intricate detail was meticulously crafted to dramatise the imminent demise of petrol stations.

Volkswagen had found its voice. The campaign became a striking representation of its new ID. range. And the meticulous craftsmanship became a symbol of its unwavering devotion to the future.

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