To inspire people living with health conditions, Abbott made a film where every member of the cast and crew had overcome serious health conditions and were getting on with their regular lives.

A film that wouldn’t have been possible 25 years ago, without advances in modern healthcare.

Our film was first launched digitally. A shorter, 30-second version was aired on TV channels across the country.

The main film was supported by 8 web films.

And people could discover the inspiring stories of individual members of our cast and crew on our website.

More than 12 million views and counting.

Annual traffic to the website increased by 30%.

Instant news in online and offline media.

47.9 million media impressions.

22% increase in sales.

And the best part, our crew showed the world, that nothing can stop them.