Cannes Lions
SPINACH ADVERTISING, Melbourne / ABC SHOPS / 2008
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Description
The ABC is Australia's national public broadcaster. Through its commercial arm it has a chain of retail shops that sells DVDs, CDs, books & other merchandise. The ABC has a rich heritage in airing and producing Australian comedy, and therefore has an extensive catalogue of comedy DVDs. It can be said that ABC has a laugh for everyone and that's what this campaign has been designed to communicate.
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