Cannes Lions
DEVITO/VERDI, New York / ABINGTON MEMORIAL HOSPITAL / 2008
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A teenage baseball player walks out of a baseball dugout and into the on-deck circle. As he reminisces about his mom and her battle with cancer, he notices his dad sitting alone: “I remember Mom and Dad sitting together in the stands. Now it’s just Dad.” As the coach waves him up to bat, the batter delivers his final lines: “I know she’d be here if she could. But she’s at my brother’s track meet. Hope he’s winning, ‘cause we’re not.”
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