Street artists Kenji Hirata and Maya Hayuk have created their own interpretations of raspberries taking over in the ABSOLUT RASPBERRI print ads. At the ABSOLUT RASPBERRI site we take this one step further and let visitors alter the ads made by the artists.

The raspberries take over and change the rules at absolut.com/raspberri. The campaign site is constantly changing. Every 10 seconds the site transforms into a new and unique creation signed with a user’s digital tag.

Target Group: Young premium spirit drinkers; 21-29 year-old male and females.

Objecive: Inspire the target group to get to know ABSOLUT RASPBERRI through the medium-specific advantages of the Internet (interactivity, sound, movies etc).