Every employee received ABSOLUT WORLD business cards that reflected their own individual dream professions, e.g. “INTERNATIONAL ROLE MODEL AND REFERENCE FOR GRANDEZZA” or “SPIRITUAL AND MOTIVATIONAL MASTERMIND IN GLOBAL KARMA”. After all, who can advertise the ABSOLUT WORLD better than an ABSOLUT employee?

With each small step towards an ABSOLUT WORLD, a big step was made in sales with an increase of 18%.