Collaborate with the designer of the original Pride flag, Gilbert Baker, to create a packaging that cannot be misunderstood. Support the packaging with a stunning cocktail book with wonderful cocktails, arranged by color, not by type.

The campaign ran during the periods of the local Pride festivals. Visibility and number of facings rose dramatically. All product sold out before the campaign period was over. In Sweden, as an example, all Absolut sold during the campaign period was packed in Flag skins. PR coverage ws extreme. More that 100 TV channels covered this simple vodka campaign.