When planning their Kiss Cancer Goodbye campaign, Stand Up To Cancer turned to us as a key partner for driving brand awareness, social media sharing and an overall increase in donations to mobile users throughout the country. Our creative services team designed a suite of their advanced Abstract Banners, which displayed SU2C’s videos within HTML5 engaging banners to drive heavy user engagement. Our experienced media planners also prepared a targeted, comprehensive campaign to run on the network’s 450,000,000 user network.

Millward Brown Digital was contracted to do an independent, verifiable study on how the campaign impacted consumer sentiment and likelihood to donate for the mobile users that received the campaign. This included a survey submitted by both control and exposed groups who had only seen the ad. The results were extremely impressive, exceeding the expectations of the client.

79% increase in Brand Awareness vs. Control

45% increase in Brand Favorability vs. Control

66% increase in Donation Intent vs. Control