Cannes Lions

ABSURD

LEO BURNETT TAILOR MADE, Sao Paulo / ABTO - ORGAN TRANSPLANT ASSOCIATION / 2014

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We see a film on the Egyptian Pharaohs and the ancient Chinese Emperor, focusing the great waste of the fortunes that were buried together with them. But suddenly a talking mummy interrupts the documentary and says to the camera: "do you think that's absurd? Absurd is what you do: bury your organs". "Donate your organs. Nothing is more valuable".

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