Creating a logo for Academia RTP, an initiative by RTP (Portuguese TV state channel) that consists of a training lab where the best professionals and the most promising talents in the national audiovisual area get together to rethink the future of the media.

This identity is a flexible, rule-free logotype that embodies the spirit of the project. Open to different and innovative creative languages, this logo matches the positive energy surrounding the lab. Studying different communication languages, and getting in touch with new communication talents, was fundamental to be able to draw a plan which finally came to this logo and to an entire media plan which intended to divulge Academia RTP.

Already in its second edition, this successful project counts more than 2,000 projects, and is now seen as a true public service act by the Portuguese society. In fact Academia RTP has been responsible for a deep reflection, regarding the communication world in Portugal. As well as for encouraging young graduates to pursue their goals, and to try to make their projects come true.