Cannes Lions
PUBLICIS IMPETU, Montevideo / ALEJANDRA FORLAN FOUNDATION / 2013
Overview
Entries
Credits
Execution
We needed to create awarness of accesibility in parliament, City Authorities and national government. It´s a small group of people, but a very important one. We need them to remind the situation and put the issue again in the political agenda. A ramp in every authority's office is a strong message for them, impossible to ignore.
Outcome
This action was part of a bigger campaign, so we can´t measure its results individually. After the campaign, accessibility has become again part of the public agenda. The press started talking about accessibility and different authorities started working on the issue. As a result, different public places started to make changes and became more accessible for disabled people. As an example, in Montevideo were made a lot of ramps in public buildings, in beaches and the Government launched a Magazine called "Ramp" focused on accessibility. This is a long term project, but we are moving forward very quickly.
Similar Campaigns
11 items