Spanish Olive Oil Betis is a famous cooking oil in Puerto Rican's Cuisine. Its most important sales are during Christmas. We wanted to increase brand awareness and sales using one of Puerto Rico's traditions.

Puerto Rican Christmas songs, also known in Spanish as 'villancicos', are hugely popular there. They're flavorful and joyful songs that are sung together as tradition during Christmas.

We aired these carols without any flavor or emotion whatsoever during the holiday season to demonstrate that without flavor, Christmas in Puerto Rico is just not the same, neither would be the food without Spanish Olive Oil Betis.