Gaming industry in Indonesia is growing very high in the past 3 years and Acer Indonesia see this as a huge potential to introduce their gaming series into the market, the brand name is Acer Predator Series. But Acer Predator as a newcomer in the Gaming Industry that rapidly growing very fast has a slow adaptation in the market. Thus the objectives from Acer Indonesia is to build strong presence of Acer Predator Gaming Series in the market by pushing massive awareness and engaging with the gaming communities.

The campaign timeline started from October 2017, we do always on digital contents by seeding contents related to esports and Acer Predator products launch. During the period of contents seeding, we also implement the roadshow events with some i-cafes across several cities in Indonesia.

To strengthen the presence of Acer Predator, we announced official Brand Ambassador and held several community gatherings to engage the audiences.

At the end, on January 2018 we host the Grand Final of the APAC Predator League in Indonesia and all 8 participated countries are invited to represent their country and battle to win the Grand Prizes. The scale is across Asia Pacific and we do PR campaigns as well to support this final event.