Clean & Clear® created content to reach teen girls during a critical time - Prom. 90210 Prom Episode - Clean & Clear® partnered with 90210 to build a relevant teen event, the 90210 prom episode.

*Characters referenced preparing for prom driving the countdown messaging to teens.

*Clean & Clear® owned the entire episode, with pod takeover featuring contest winners, billboards & brand spots. *Media excitement prompted magazine, Access Hollywood to cover the big event.

Digital companion series – Clean & Clear® created digital companion series, “Annie’s Confessionals” the only place you could connect with 90210 prom plans.Support:Digital - cwtv.com/countdown digital hub - hosted companion series & offered support for everything prom.National contest - Clean & Clear ® gave teen girls and their best friends the chance to appear in the episode.

Sweepstakes - Winner received her own 90210 pre-prom party by Clean & Clear®. Print - Prom Advertorials in Seventeen Magazine increased buzz.

The campaign far exceeded our client’s expectations:1. The 90210 prom episode received the highest ratings of the season accompanied by the most successful video entry contest in CW Network History2. PR coverage of PROM event - Access Hollywood3. cleanandclear.com received a 53% site lift during the episode in comparison to average off-air time periods.4. Total product search rose 38% - one day after the airdate of the Prom episode.5. 142MM consumers were reached within regional coverage in targeted broadcasts, print and digital outlets.6. Clean & Clear® ADVANTAGE® Acne Control Kit sales grew by a considerable margin.