Cannes Lions

ACTION AGAINST SPOUSAL ABUSE

DDB DM9 JAYMESYFU, Makati City / GABRIELA PHILIPPINES / 2008

Awards:

1 Bronze Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Execution

In the Philippines, telephone posts are commonly used as advertising venues for plumbers, electricians, mechanics, and other handymen. By using this space, victims were given the feeling that the problem is an almost everyday concern as normal as a broken pipe, a defective TV and the like and, as such, just as easy to address if only they report it.

Outcome

People were made aware of the fact and this prompted them to be more vigilant. Calls to Gabriela increased by 23% after the clock was displayed in public. The ultimate test will be the next PNP study, which hopefully, will show a decrease in domestic abuse.

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