Cannes Lions
DDB DM9 JAYMESYFU, Makati City / GABRIELA PHILIPPINES / 2008
Awards:
Overview
Entries
Credits
Execution
In the Philippines, telephone posts are commonly used as advertising venues for plumbers, electricians, mechanics, and other handymen. By using this space, victims were given the feeling that the problem is an almost everyday concern as normal as a broken pipe, a defective TV and the like and, as such, just as easy to address if only they report it.
Outcome
People were made aware of the fact and this prompted them to be more vigilant. Calls to Gabriela increased by 23% after the clock was displayed in public. The ultimate test will be the next PNP study, which hopefully, will show a decrease in domestic abuse.
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