The relaunched ACTONEL.com delivers in-depth osteoporosis educational information via an interactive learning experience that engages women in a personal and relevant way by:• Helping her through the purchase cycle from disease risk recognition, doctor discussion, prevention and treatment with ACTONEL• Providing active learning with an interactive expert video guide The new format has nearly doubled visitor engagement levels. Since launch:• Average pages viewed per session increased by 90%• Average time per session increased by 35% • The number of visitor sessions over three minutes increased by 28%• Site registration rate increased 35%