Our challenge was to help strengthen Steve Li's current business, and build further awareness to increase customers.

Building on recommendations as a key driver for his business, Steve Li’s customers give him their business cards so that they can be re-used as a physical sign of their recommendation. Each card is punched with his details, and passed on to potential new customers, showing that the card owner had received treatment and endorsed his skills.

The idea resonated with most of Steve's clients. His cards have gained plenty of visibility through the existing method of customers passing on his cards to friends. There has also been a huge surge in calls through visibility on blogs and peers.