Playing soccer while wearing glasses can be a hassle. Leading up to the 2013 FIFA Confederations Cup, we wanted to show that contact lenses can help people play better. So we created ACUVUE Blink Goal, the first football game where you score with your eyes. And in order to perform better, you need to take off your glasses. Everyone who scored three goals was entered to win tickets to the big game.

We had over 35,000 players and 45% of them spent an average of 3:27 minutes playing the game. 18% of them shared their score, with a 14% promotion conversion rate.

We created ACUVUE® Blink Goal, a free digital football game where users took shots by blinking their eyes. The game encouraged glasses-wearing users to take their glasses off in order to preform better, relating directly to real-life sports situations. Plus, playing a game with your eyes puts vision at the center of the experience. You needed a webcam to play, and you needed to be logged in to your social networks to share the experience. ACUVUE® Blink Goal launched two months before the 2013 FIFA Confederations Cup, and we activated it through social seeding, PR and media display, targeting teenagers with an affinity for sports and games to generate high quality traffic.

Raised awareness among quality prospects:

The ACUVUE® Blink Goal campaign got great press, as it was the first-ever game made by a contact lens brand that you play with your eyes. Over 35,000 people played and our media average CTR was 0.81 p.p. (623%) higher than the average healthcare media benchmark.

Generated engagement with the brand, sparking conversations:

Users got to experience how their performance improved when their glasses came off. 45% of visitors played the game, spending an average of 3:27 minutes on the website. 18% of players shared their results on their social networks, and 14% participated in the promotion.