Execution:

The users when reading the news in specific mobile sites and zoom in (pinched) on the screen in order to enlarge the screen at specific point were automatically shown a full-page banner. The banner advertised ACUVUE®’s contact lenses. The users after touching on the banner were guided to ACUVUE®’s mobile site in case they wished to get more information about the relative products and contact lenses. In this way, ACUVUE® was able to reach exactly the ad’s target group.

Result:

We create a media first execution with a high tech mobile techonology. So that our banner was shown 2.812.250 times which was much more that the expected impressions while the number of users interacted with the banner and received extra information about the product was 135.410. The CTR rate was 4,82%.