To demonstrate the HD quality of the new LG projectors, we modified two confronted inside billboards (Light Boxes) in the main hallway of the Guatemalan Airport. An LG projector was placed inside our ad to project the image on the billboard in front, replacing the typical print ad with a full HD projection.

The quality of the LG LED projector was demonstrated to an average of 6,000 travelers every day, placing our brand in the minds of our consumers in a category where LG was not present.