In the true spirit of craftsmanship, we turned our idea into reality with our bare hands. Three innovative machines were designed, combining analog interactivity and intuitive technology.

A long chair challenged attendees to pedal their way through the gold-winning TV ads.

A floating carousel displayed miniature design, photography, and illustration winners through a looking glass. A harp played the best of motion design and interactive with the strike of a chord.

Part sculpture and part machine, the exhibition pieces served as both a statement about the brand’s new craft-based identity, and facilitators of a shared experience between an organization and its audience at the eight different events worldwide. Each machine was designed to immerse guests in a DIY-inspired experience where they could lose themselves in the work while interacting directly with the very fibers of the new ADC branding.

These maker masterpieces changed the way attendees viewed the winning work, adding elements of artistry, innovation, technology, and discovery. By allowing our audience to pedal, spin, and play their way through each individual piece at their own pace, we transformed the convention of browsing a room into a captivating experience that rewarded each individual for engaging with the brand.

So far, the ADC’s traveling exhibition has attracted a total of 10,000 people worldwide to the eight different events. It has helped generate countless new memberships, as well as $360,000US in revenues for the ADC Club. The traveling exhibition was featured and shared on social media by a wide variety of creative industry and news publications around the world, including The Guardian, Design Milk, Moogfest, Dezine, and Core 77, to name only a few. Furthermore, the exhibition has been featured in LA’s Arts Gallery and has been tweeted, shared and spread across the Internet by countless members of the advertising and design industry earning coverage in some of the top industry publications like Directory Magazine, Marketing Magazine, Applied Arts, and Strategy Magazine.

Most importantly, these maker masterpieces changed the way attendees viewed the winning work, adding elements of artistry, innovation, technology, and discovery. By allowing our audience to pedal, spin, and play their way through each individual piece at their own pace, we transformed the convention of browsing a room into a captivating experience that rewarded each individual for engaging with the brand. By opting for low-tech interactivity with a twist, we transformed the painfully passive experience of viewing the best of the ADC into a much more personally crafted endeavour.