The 2002 Adidas a3 site was created to launch the new a3 technology from Adidas. When we first approached the assignment we were presented 4 different offline approaches. We felt strongly about the robotic legs idea presented by Adidas (made by 180 TBWA) and thought of a way of continuing that story online. The a3 factory was the idea that carried us further. Big pneumatic arms are moving. No human beings are found in the factory. When we get closer we can see that the machines manufacture the new a3 shoes. This is their factory. They are made with high precision tools and only one at a time.It expresses power. The factory is quite dark and the machines feel like they are having a life of their own, dedicated to create the greatest sports shoes for the greatest athletes.