Cannes Lions
TBWA\GERMANY, Berlin / ADIDAS / 2007
Overview
Entries
Credits
Outcome
When the "Kahn Spectacular" was unveiled, the journalists finally understood the meaning of the t-shirts. They took on board the idea of teamgeist and spread the word. The "Khan spectacular" could be seen throughout all media and created a PR value of 12 to 14 million Euro.
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