In the light of Rio Paralympics 2016 that were organized at a much smaller scale than Olympics, Adidas wanted to raise awareness about how there is a need to even out the odds for para-athletes across the world.

This film portrays the fight of Major D.P Singh, against his own body, against his will, against the world and against everything that’s considered odd for a paraplegic person to do. It showcases his journey from losing a leg in war to becoming India’s first blade runner. And while he has been running against the odds all his life, Adidas Odds, which is a pair of the same shoe, is an attempt to even out the odds for him. It leaves the viewers with just one question, “He has evened out the odds. Have you?”

We created a special pair of shoes called ‘Odds’ that had a pair of 2 lefts or 2 rights that para-athletes could choose from. So instead of giving them one side of the shoe that’s useless, the unique shoe box had another side of the shoe they really need. Odds could’ve also been a pack of 1 shoe priced at 50% less but the idea was to give them one more and not remind them that they have one less. TV/ Digital/ Activation/ Radio/ Print/ outdoor was used to promote the campaign