Cannes Lions

ADIDAS SKIN PROTECTION

HAKUHODO, Tokyo / KOSE CORPORATION / 2011

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Overview

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Credits

Overview

Execution

We created a football game called "SHOOTTER" that can be played by any Twitter user in the world.

The premise is very simple. You just select a Twitter user as your opponent and make a powerful shot.

Not only can you play against your friends but, also celebrities.

We designed the game in the way that the more followers an opponent player has on Twitter, the stronger he/she becomes.

You can even play against LADY GAGA, but her immense number of followers makes her a formidable opponent.

The number of times you hit the spacebar as fast as you can will determine the strength of your shot.

The shot you make will automatically be given a name selected from a collection of 100 unique names.

Examples: "Hope shot", "Thunder shot", "A Man's Man shot" and "Screw you! shot".

Outcome

We just launched "SHOOTTER" on April 1st 2011.

And "SHOOTTER" is becoming very popular among our target audience.

Tweets of their game performance (the names of their opponents; the results of the games; shot power; shot name) have contributed in spreading the name of this game, URL, and its quality of entertainment to many Twitter users along with the awareness of our product "Adidas skin protection", thus successfully fulfilling our objective.

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Shortlisted Cannes Lions
Cavities

MULLENLOWE SINGAPORE

Cavities

2019, UNILEVER

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