Cannes Lions
ROKKIT, London / ADIDAS / 2012
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Alex & Steffen take us into a world of neon electric auras for this collaboration between Adidas and Foot Locker, which has exclusive sales rights over the new limited addition Adidas Space Diver shoe. Alex & Steffen's usual brand of polished effects is perfectly demonstrated through the personality reflecting auras, with Adidas' new Space Divers energising our hero as he pounds the streets of Barcelona.
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