BRIEFING GOALRunners should be inspired to revisit the site and product sales increased.IMPLEMENTATION"Less products - more engaging!" The focus of the site lies strongly on performance running – real running, real challenges, real sweat. The key idea: "it’s what happens between marathons". In the training diary, the core area of the new Adidas running site, three runners are training for a marathon. The user can keep a close eye on their progress, experience what they feel and almost smell their sweat.The inclusion of profile videos and the possibility to send mails to the three runners should animate the user into building a personal relationship with the athletes. The campaign on the site, with the link to these three runners incorporated, is based on an integrated concept.