In the light of Rio Paralympics 2016 that were organized at a much smaller scale than Olympics, Adidas wanted to raise awareness about how there is a need to even out the odds for para-athletes across the world.

This film personifies the two shoes of a blade runner. The one shoe that helps him win the challenges thrown by life, and the other which is nothing but a constant reminder that he is missing something. One is what makes him, the other what breaks him. The athlete doesn’t need the shoe he’ll never wear, but he can use one more of the shoe that lets him run against the odds.Adidas Odds is that pair of shoe.

The film too was launched during the Paralympics. with a product of two lefts or two rights, as for years the blade runners have been buying a left and a right of which one of the shoe is of no use top them, this product eccentric ad was to give value for their money buy allowing them to choose two left or two right.

This film personifies the two shoes of a blade runner. The one shoe that helps him win the challenges thrown by life, and the other which is nothing but a constant reminder that he is missing something. One is what makes him, the other what breaks him. The athlete doesn’t need the shoe he’ll never wear, but he can use one more of the shoe that lets him run against the odds.Adidas Odds is that pair of shoe.

We created a special pair of shoes called ‘Odds’ that had a pair of 2 lefts or 2 rights that para-athletes could choose from. So instead of giving them one side of the shoe that’s useless, the unique shoe box had another side of the shoe they really need. Odds could’ve also been a pack of 1 shoe priced at 50% less but the idea was to give them one more and not remind them that they have one less. TV/ Digital/ Activation/ Radio/ Print/ outdoor was used to promote the campaign