In the late 90s, adidas released the audacious line of CRAZY as signature basketball shoes. But after a few seasons, they were quickly rejected by the basketball establishment for being unlike anything else on the court. Today it’s commonly listed among the worst-designed basketball shoes ever.To relaunch CRAZY in 2018, adidas Originals embraced its legacy of rejection, transforming it in to courage. Campaign posters featured real quotes criticizing the original CRAZY from popular publications, like ?GQ ?and ?Esquire?, as well as credible sneaker authorities, like Matt Halfhill, and the magazine,Sneaker Freaker. ?Quotes are dismissively scribbled over both the shoes and a portraiture of a group of emerging talent who have mirrored the shoe’s story, thriving by overcoming rejection in their journeys.The posters celebrate rejection as an unavoidable post of the game for uncompromising creators, evoking the statement adidas Originals made by bringing CRAZY back to the courage.