Cannes Lions

ADIEU

DISSIDENCE PRODUCTION, Paris / RAMMSTEIN / 2023

Film
Original Content
Demo Film
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Overview

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Credits

OVERVIEW

Background

We were contacted to make Rammstein's last music video. We undertook the journey of trying to make a film at the height of their career. Of course it was impossible, but we did our best !

Idea

We treated this Music video as Rammstein's final good bye. In order for such a band to take their leave, we imagined they needed to break free from 3 constraining elements :

their label, their Band alter ego, their audience. We also wanted to connect this music video to their rich history making an hommage to their visual past. The story meaning is pretty hidden for obvious reasons and only the most dedicated fans could understand it by deciphering all the easter eggs.

Rammstein's clones are breaking in Universal music headquarters to free their locked originals from the label's hold (locked since the MUTTER album), destroy them to release their souls. On a deeper level, Rammstein's originals break free from their chains and liberate themselves from their fans in one last performance and rise to Valhalla. In the credits sequence, we find the clones dead after achieving their task.

Strategy

In order to tease for the release as much as possible, we've made 5 different trailers to be released within the two weeks prior to the airing of the music video. They each used mostly footage we were so sad did not make the final cut.

The final trailer was a 1 minute sci-fi like movie trailer.

We made a 1minute live youtube video for the final countdown before the release, connecting this music video to previous work of our director - Specter Berlin - for Rammstein. A 100 000 people were there to witness it.

Execution

We wanted to bury Rammstein into a film at the height of their legendary career.

We would stop nowhere short of that. We wrote a film that was way too big for our music video budget (350K). We hired the best and most passionate. A corridor became the national Opéra of Paris, a small temple became a huge underworld, we've pushed so hard it nearly killed us.

In terms of challenge there were countless... Convincing the opéra Garnier to do the first ever fighting scene ever shot there, to shoot blanks, fill it with haze, do the first in camera explosions and stunts on the marble stairs ... took a lot. Doing full body make up on hundreds of extras within one day once again with no budget...took a lot. We shot everything in 2 & half day to fit within budget, shooting at some points 3 sets simultaneously.

Outcome

5 millions people watched the music video on the first week. Thousands of videos were made to comment the music video. The Rammstein's fan base is still overactivity trying to figure out if this is the end of the band's career.

We've exported the film on youtube with 63 gigas files in order to deliver the most 4k experience we could provide, saving our vibrant reds and keeping away from the pixelated blacks.

This is some the band's members favorite music video from their long career, this is the most we could ask for.

We of course have frustrations, as with every film, this film drove us in the world of burnout, but we did our absolute best, at all times and that is what matters.

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