Cannes Lions
SONS AND DAUGHTERS, Toronto / ADIDAS / 2011
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Argentinian Striker Lionel Messi is bouncing his Adidas football shoe on his knees and feet like a football to promote the Adizero product line. He's juggling the new f50 Football shoe, it is the lightest shoe on the market.This sport is called Soccer in North America and Football everywhere else in the world.
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