Cannes Lions

ADOBE SOFTWARE

GOODBY SILVERSTEIN & PARTNERS, San Francisco / ADOBE / 2011

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Overview

Entries

Credits

Overview

Execution

We commissioned an architect to draw up the blueprint, enlisted web developers to bring the building to life in a digital world, and filled it with digital experiences unlike any other.Welcome to the Adobe Museum of Digital MediaThe AMDM is a true museum. It’s a place for education and community – with lectures and an archive to reflect and inspire. It’s landmark of where digital was, is and will be – and a testament to Adobe’s role in shaping culture.

Outcome

Word spread, as over 170 media outlets have covered the launch thus far.

In its first quarter since launch the AMDM has already exceeded expectations with 3,000 membership signups a month.People loved the content, with visitors interacting an average of 11 times per visit with our inaugural exhibit.Best of all, traffic volumes are on par with the world famous Museum of Modern Art in New York City.All through a self-sustaining marketing program with nearly zero paid media support and a shelf life as long as the web itself.

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