Adoption agencies in India struggle against taboos to get people to look at adoption in a positive light. Towards that effort this campaign was developed to give out the message that an adopted child is twice blessed -- receiving the blessing of life from its birth mother and the blessing of love from its adoptive mother. To illustrate this in a simple manner, two mothers' voices were recorded singing two different lullabies simultaneously. One sang in English while the other sang in an Indian language.