Cannes Lions
WUNDERMAN , Cologne / FORD / 2010
Overview
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Credits
Outcome
The mailing efficiently supported the dealerships in generating sales and in differentiating from the competitors in turbulent times of scrappage! It overperformed the estimated sales rate by 2,2% and achieved a 3,7% sales rate. Furthermore, the mailing achieved a Return of Investment of 193%.
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12 items