Cannes Lions

ADPOOL FOR LEFT-WING MEDIA

RUF LANZ, Zurich / OEKOPOOL / 2012

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Originally in Translation box...(Headline:)Even left-wing people appreciate big brands.Place your ads in the left-wing ad pool Oekopool.oeko-pool.ch(Short explanation:)OEKOPOOL is the mutual ad pool for four left-wing newspapers and magazines. Many advertising specialists still believe that left-wing people would never be interested in big brands.This campaign proves them wrong by showing famous left-wing icons such as Fidel Castro who wears a prestigious Rolex watch and Che Guevara who liked drinking Coca Cola.

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