There are no special conditions or restrictions in the Ukraine for Branded Entertainment.

For the first time in advertising history festival promo was launched not before but after the festival. All started when during the gala ceremony, the film was presented, in which unlucky creatives, looking absently, were thinking over the circumstances of their failure to win. Slogan reported: "Ads that make me mad because they're not mine", and invited everyone to a specially created promo website winners.kiaf.ua. Our main idea was to make promo of Kiev Advertising Festival on other advertising festivals by submitting its promo campaign. So all jury members and creative people (our target audience) got acquainted with KIAF by examining the submitted works.

For the first time in advertising history festival promo was launched not before but after the festival. 3% of participants got their awards and 97% of rest got the sweet revenge. 2 weeks of non-stop broadcasting gained much more attention to the festival and its winners than the classical press releases. Active online visitors from 61 countries. Over 6000 shredded works. 336 hours of online tv screening. Total number of submitted works (Outdoor) increased by 30%. Film – by 25%. Radio – by 20%. Campaigns – by 15%