ad:tech is an interactive advertising and technology conference and exhibition that takes place globally but the event itself and its significance haven’t been fully recognized in Japan yet. In order to accumulate the brand recognition, communication which has a strong impact and message to the audience was necessary.

Our living space is filled with invisible life-force. To convey this invisible energy, we chose a magnet and iron sand, because they are the most archaic and familiar motifs to visualize energy. By using these images, we visualized the synergy created by the sessions, and people being attracted by the invisible force.

The sessions have unique themes such as “Synchronization” and “Repulsion.”

We thought that all these energy forces are what make ad::tech attractive.

Our living space is filled with invisible life-force.

To convey this invisible energy, we chose iron sand, because they are the most archaic and familiar motifs to visualize energy.

By using these images, we visualized the synergy created by the sessions, and people being attracted by the invisible force.

The sessions have unique themes such as “Synchronization” and “Repulsion.”

We thought that all these energy forces are what make ad::tech attractive.

The event generated over 181% visitors compared to last year’s result.